GEOLUXE® returns to The Kitchen & Bath Industry Show (KBIS) January 9-11, 2018 following its successful U.S. debut at the show last year. At that inaugural show, the company won Kitchen & Bath Business magazine’s Innovator of the Year Award in the Kitchen Product of the Year category.
The innovative and groundbreaking company, creator of Pyrolithic Stone™, and the GeoMimicry™ technology used to create it, will debut two new concepts during the show (booth #S4438): Honed Finish and Erebus & Aphrodite. Both of which demonstrate the key attributes of all GEOLUXE® products: made of a luxurious Pyrolithic Stone™ with natural veining that is suitable for indoor and outdoor surfaces (kitchens, baths, etc.) and that is heat and frost resistant as well as impervious to scratches and spills. These introductions will be featured alongside GEOLUXE® entire product portfolio in the company’s 2018 Elevate the Everyday marketing campaign.
Elevate The Everyday brings to vivid life the functional and emotional benefits of GEOLUXE®, allowing the consumer to experience the possibilities of a new generation of marble that’s built to withstand the forces of nature throughout the seasons. Calling out the extraordinary attributes of GEOLUXE®:
Now available in two sensual finishes – the super-glossy POLISHED and the newly introduced, more subtle HONED. The ultimate combination of resilience and timeless beauty. Elevating the ordinary to the extraordinary.
BLACK & WHITE –The dark EREBUS, Inspired by the exquisite marbles of Belgium, perfectly encapsulates the classic combination of a rich black marble with distinctive white veins. Not only does Erebus represent a timeless classic, but also a modern mystery. The deep black hue of the stone offers a mirror polish surface that shines, making Erebus perfect for use wherever you can possibly imagine.
And, the light APHRODITE with its pure white background and subtly unique gray veins, Aphrodite represents the true natural beauty of Italian marble. This elegant series not only compliments various designs, but also effortlessly brings a sense of luxury into your home. And, as with all GEOLUXE stones, the stone has superior production technology, key for keeping white surfaces white and unmarred by scratches and spills.
HONED FINISH – to compliment GEOLUXE® existing polished finish, the company will introduce a new honed option. A more subtle effect than the polished option, while still giving a soft and smooth touch.
Additionally, during KBIS:
MORE ABOUT GEOLUXE®
GEOLUXE® is the creator of Pyrolithic Stone™, a breakthrough concept combining the noble beauty of natural marble with superior technical performance. A complex mixture of 100% mineral-based materials formed through patented GeoMimicry™ technology, the slabs reveal realistic marble-like veins throughout. GEOLUXE® overcomes the imperfections of natural marble and other manufactured surfaces, offering the ultimate combination of elegance and performance.
It is created using GeoMimicry©, an exclusive patented technology developed by SCG, a process of creating something that draws on or mimics long-term geological processes such as the natural formation of lava. This innovative manufacturing process emulates the same natural metamorphic processes that produce marble. In addition to its remarkable aesthetic resemblance to the classical elegance of natural marble, GEOLUXE® is a uniquely advantageous product with incomparable performance features for both indoor and outdoor applications. A unique combination of properties that include stain, chemical, scratch, heat and frost resistance allow for easy maintenance and unmatched durability.
Pyrolithic Stone™ is a combination of three words. Pyro; a mineralogy term denoting a mineral that is formed or affected by heat, Litho; Greek for of or relating to stone, and Stone; a material inspired from marble, resembling the beauty of the natural stone.
Press appointments available and encouraged on January 9 and 10.
To arrange, please contact:
K+J Agency, LLC
Joanne Gibbs, firstname.lastname@example.org, +1.917.797.4698
Effie Kaptain, email@example.com, +1.917.459.4495
Karen Peterson, firstname.lastname@example.org, +1.917.553.7638